A Study of a Navigation System That Induces Tourists to Visit Sightseeing Spots Again via a Feeling of Regret

Increasing the tourists is important at sightseeing spots. There are two types of reasons people visit sightseeing spots again: Because they are particularly interesting or something interesting was overlooked. The latter is based on a “feeling of regret.” The feeling of regret can actually change people’s behavior. The feeling of regret involves the difference between the ideal and reality, and the difference between the effort they put in and whether if feels successful or not. In psychology the Zeigarnik effect [1] states that people remember “unfinished or interrupted” tasks better than those they have completed. With sightseeing we consider the Zeigarnik effect to be involved in something a person wished to view or visit but couldn’t. We predict the effect could be used induce people to want another chance, or that is, we think that they will wish to visit the relevant sightseeing spot again. The system proposed in this paper provides pictures and information in a gradual manner. In this paper we suggest how to get people to visit sightseeing spots again through the creation of “their sightseeing having been incomplete”. An experiment to evaluate the proposed prototype system was performed in Kyoto. The evaluation experiment took place in the middle of January in 2011. As a result, the test subjects were felt a regret by providing pictures using a temporal difference and a spatial difference, we confirm the efficacy of the study.